One of our top-notch Enterprise Account Specialists Keith Hochler joined me for some more discussion on what e-commerce business owners should be doing while we all still face the reality of the COVID-19 outbreak.
Who Is Keith?
Not just a big agency transplant. Keith Hochler has managed ad campaigns for some of the largest brands in existence including IBM and the Darden Restaurants – the corporate heading of such favorites as Olive Garden, LongHorn Steakhouse, and The Capital Grille.
Keith and I have actually worked together even outside of S&O and it was such an honor to get to chat with my longtime friend and colleague.
Today, at S&O, Keith is one of our Enterprise Specialists helping larger brands and retailers achieve their e-commerce digital marketing goals through expert management of Google, Microsoft (Bing), and Facebook/Instagram ads.
FUN FACT: Keith’s earliest career path had him in broadcast media and sports photography where he got to meet some super famous people
What did Keith have to say?
Check out the full video below, but here are some of the key takeaways from Keith:
- Efficient Bid Management: A big killer for retailers is overspending right now without converting so finding the right bid strategies and not changing bids too often is key
- Mobile-First Strategy: A semi-unique trend, but shoppers are starting to turn to mobile devices more so than ever before and you need to be there to capture that audience
- Data-Driven Decision Making: Let the data tell you what to do and don’t make changes so often that you cannot recover from the consequences quickly enough