Google Performance Max Campaigns | Negative Keyword Lists | Strategy with Standard Shopping Campaigns
As many may not already know, Google has launched the ability to add negative keywords to performance max campaigns. Adding negative keywords to your campaigns has many benefits. The top 5 benefits; are improved ROAS (return on ad spend), increased CTR (Click Through Rates), creating more relevant ad groups, boosted conversion rates, and improved overall […]
Google Shopping in the EU: What You Need to Know
It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether. (You can read the exact details outlined in a memo released by the European Commission here.) The bare bones […]
Google Customer Match Audiences Can Now Target by Home Address and Phone Number
Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.
[DOWNLOAD] The Definitive 2017 Google Shopping Holiday Optimization Checklist
With Black Friday and Cyber Monday just around the corner, its never too late to get in some preparations for what could be your busiest time of year yet. We’ve been slowly leading up to it with our series of Google Shopping Cyber Monday optimization posts.
Google Shopping Cyber Monday Prep Part 4: Utilizing Merchant Center Programs
November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away. As we continue to march on towards the busiest day of the e-commerce year, it’s vital that your Google Shopping campaigns are optimized and ready to shine.
New Sales & Orders Features: Just in Time for the Holidays
Today, we are proud to announce the official release of 3 major platform updates for Sales & Orders Management Software for Google Shopping. Over the course of 2017 our engineers have been hard at work adding even more scalability for retailers of all sizes looking to make the most out of Google Shopping as part […]
Google Shopping Cyber Monday Prep Part 3: Opportunities
When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task. And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.
Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns
With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog. An effective strategy to consider here would be to break out your top performing brands into their […]
Google AdWords Changed How Daily Budget Works
As of Wednesday October 4th, 2017, your campaigns in AdWords can spend up to twice the average daily budget that you have allotted. The announcement was first spotted right in the AdWords interface and an official tweet from @adwords went out just after 3 PM.
5 Ways to Fix Bad Conversion Tracking in Google Shopping
Picture this: you’ve worked on setting up your new e-commerce store for hours and hours on end, making sure every aspect of it is perfect. You’ve built out and optimized your Google Shopping campaigns that are picking up steam and driving lots of quality traffic to your site, but something just doesn’t add up. Your […]