Category: AdWords
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5 Ways to Fix Bad Conversion Tracking in Google Shopping
Picture this: you’ve worked on setting up your new e-commerce store for hours and hours on end, making sure every aspect of it is perfect. You’ve built out and optimized your Google Shopping campaigns that are picking up steam and driving lots of quality traffic to your site, but something just doesn’t add up. Your…
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4 Ways to Prep Your Google Shopping Campaigns Well Before Holidays
Wow does time sure fly. It has felt like a blink of an eye since we last posted about holiday preparations for Google Shopping. Though our 2016 Google Shopping Holiday Optimization Checklist is comprehensive enough that you can use it again this year just as you did last year, there are a few updates to…
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Why Your Digital Advertising Plan Needs to Include Google Shopping
Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online advertising, on the other hand, is cost-effective, and one of the fastest ways to start driving traffic and increasing conversions. It…
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The Forgotten Metric: Connecting Your E-Commerce Customer Lifetime Value with Google Shopping
It’s noisy out there in search engine marketing. So much so that retailers today are getting lost in big words like “semantic,” “programmatic,” and “machine-learning.” Then there are the acronyms that are thrown about with little regard to what might be the most important metric E-Commerce business owners need to both know how to measure…
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Collecting Feedback: Using Google Customer Reviews
The web hasn’t just given us the opportunity to buy products from anywhere in the world; it has also given us the opportunity to read feedback from previous purchasers instantly. How would we possible shop on Amazon without being able to read product reviews? Reviews are a key part of ecommerce. And now Google is…
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Google Shopping Updating Shipping Weight and Shipping Attributes for Merchant Center Product Feeds
Attention Retailers Around the World! Today, Google announced changes being made to Google Shopping Product Data Specifications. More specifically, the changes introduce maximum values for both the ‘shipping’ (price) and ‘shipping_weight’ attributes. The maximums will be introduced beginning June 26th 2017.
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Similar Audiences and Customer Match Release for Google Shopping
The long awaited full release of Customer Match for Google Shopping came along with another anticipated feature Similar Audiences. Both contribute to the potential for enhanced Remarketing efforts, and all retailers can begin taking advantage of them.
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Key Tips For Optimizing Your E-Commerce Expanded Text Ads In AdWords
Text ads can be an integral part of a successful online marketing campaign. These deceptively simple marketing tools play an important role in any AdWords campaign, but what exactly are text ads, and how can you use them to increase traffic and conversions for your e-commerce business?
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The Great Divide: Google Shopping Versus Text Ads
With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising. We took a look back at how, from 2015 to 2016, Google Shopping campaigns became the #1 driving force behind online retailers’ AdWords performances. After analyzing thousands of retailer campaigns, we discovered the tremendous shift…
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What’s New In Google Shopping: Google Customer Reviews, Decimal Conversions, And More
This year has already seen quite a few major and minor updates in AdWords and Analytics. While some are far more noticeable, others are flying right under the radar. Google Customer Reviews There were early reports that Google Customer Reviews was to be replacing Google Trusted Stores not too long ago. However, it was not…