Category: Digital Advertising

  • Keeping a Positive Working Culture

    Keeping a Positive Working Culture

    Are you tired of the same old Zoom meetings and staring at a computer screen all day? So are we! With more and more companies shifting to remote work in 2023, it’s more important than ever to make sure we’re keeping a positive working culture. And trust us, it’s not just about making sure you’re […]

  • How to Use the TikTok Pixel for More Effective Advertising

    How to Use the TikTok Pixel for More Effective Advertising

    TikTok has rapidly grown in popularity and has become a popular destination for brands and e-commerce businesses looking to connect with a younger audience. With over 1 billion active users worldwide, it’s a platform that offers a lot of potential for businesses looking to advertise. A powerful tool that cannot be ignored with your advertising […]

  • The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)

    The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)

    In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That’s why so many digital marketers now consider the platform to be a can’t miss when it comes to developing their strategies.

  • Maryland Passed A Digital Advertising Tax, Here’s What That Means For Ecommerce

    Maryland Passed A Digital Advertising Tax, Here’s What That Means For Ecommerce

    On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and school funding.

  • The Importance of Branding in E-Commerce

    The Importance of Branding in E-Commerce

    When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements. In addition to the mental image your brand evokes […]

  • Why Your Digital Advertising Plan Needs to Include Google Shopping

    Why Your Digital Advertising Plan Needs to Include Google Shopping

    Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online advertising, on the other hand, is cost-effective, and one of the fastest ways to start driving traffic and increasing conversions. It […]

  • How To Advertise Online And The Best Digital Platforms To Use

    How To Advertise Online And The Best Digital Platforms To Use

    No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining a measurable ROI from these traditional media forms is tough, if not impossible.