Category: Digital Marketing
Microsoft is Taking Their Search Engine Game to New Heights!
Microsoft has made a big move in the search engine industry with the launch of the new Bing, which includes the integration of OpenAI’s advanced AI technology, ChatGPT. This integration of AI technology into Bing marks a major step forward for Microsoft in the search industry and sets a new standard for what users can […]
Keeping a Positive Working Culture
Are you tired of the same old Zoom meetings and staring at a computer screen all day? So are we! With more and more companies shifting to remote work in 2023, it’s more important than ever to make sure we’re keeping a positive working culture. And trust us, it’s not just about making sure you’re […]
The Importance of Email Marketing in 2021 and Beyond
When it comes to modern marketing practices and methods, there are a myriad of options to choose from. Social media marketing may be the first one that comes to your mind or you may even place Search Engine Optimization at the top of the list. However, there is a more traditional form of marketing that […]
Buy Now, Pay Later: How E-Commerce Stores Can Benefit From The Growing Financing Trend
E-commerce continues to revolutionize the way people shop, and with each passing year it seems there is a new trend or innovation that makes it even better. Some fade with time, but that doesn’t appear to be the case for Buy Now, Pay Later solutions which have their sights set on driving $100 billion in […]
Google Performance Max Campaigns Enter Beta Testing
Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.
Coronavirus: The Top 3 Questions Ecommerce Retailers Are Asking
As we are approaching or basically in the “peak” of the coronavirus pandemic and spread of COVID-19 in not only our state but also our local community, we’ve continued to receive an outpouring of both questions and support from store owners.
Get Your Ecommerce Store Holiday Ready 
While it may “only” be the end of summer, preparing your ecommerce business now for the impending insanity that is the holiday season couldn’t be more important than ever before. Consumer confidence has been growing at a substantial rate since 2016 according to The Conference Board – and 2019 is poised to be a fantastic […]
Google Shopping Cyber Monday Prep Part 1: Website Optimization
In the world of e-commerce, there are a lot of moving parts. While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.
Why Your Digital Advertising Plan Needs to Include Google Shopping
Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online advertising, on the other hand, is cost-effective, and one of the fastest ways to start driving traffic and increasing conversions. It […]
How To Advertise Online And The Best Digital Platforms To Use
No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining a measurable ROI from these traditional media forms is tough, if not impossible.