Category: E-Commerce Marketing

  • Make the Most Of National Pet Day: Strategies For Search And Social Marketing Success

    Make the Most Of National Pet Day: Strategies For Search And Social Marketing Success

    The global pet care market size was USD 207.90 billion in 2020 and is projected to grow from USD 222.93 billion in 2021 to USD 325.74 billion in 2028 at a CAGR of 5.6% in the 2021-2028 period. This National Pet Day let’s take a moment to recognize the growing pet businesses that are taking […]

  • Empowering Women: Celebrating International Women’s Day

    Empowering Women: Celebrating International Women’s Day

    International Women’s Day is celebrated on the 8th of March every year to recognize the social, economic, cultural, and political achievements of women around the world. It is also a day to raise awareness about the gender inequality that still exists in many parts of the world and to advocate for women’s rights. The theme […]

  • Microsoft Advertising Partner Awards 2023: Americas finalists

    Microsoft Advertising Partner Awards 2023: Americas finalists

    The time has come to find out who is among the finalists for the prestigious Microsoft Advertising Partner Awards 2023 Americas. Make sure to keep your eyes on the prize and don’t miss out on your chance for some serious recognition. The stakes were high, but Sales & Orders rose to the challenge! Congrats to […]

  • Microsoft is Taking Their Search Engine Game to New Heights!

    Microsoft is Taking Their Search Engine Game to New Heights!

    Microsoft has made a big move in the search engine industry with the launch of the new Bing, which includes the integration of OpenAI’s advanced AI technology, ChatGPT. This integration of AI technology into Bing marks a major step forward for Microsoft in the search industry and sets a new standard for what users can […]

  • There is Still Time to Profit from the Power of Love this Valentine’s Day!

    There is Still Time to Profit from the Power of Love this Valentine’s Day!

    Valentine’s Day is an important retail holiday – one that e-commerce retailers should not ignore! With 53 percent of Americans celebrating the day, it offers huge potential opportunities. Valentine’s Day is also the perfect time to show your loved one how much they mean to you. For eCommerce retailers, it’s also an opportunity to capture […]

  • Google Performance Max Campaigns | Negative Keyword Lists | Strategy with Standard Shopping Campaigns

    Google Performance Max Campaigns | Negative Keyword Lists | Strategy with Standard Shopping Campaigns

    As many may not already know, Google has launched the ability to add negative keywords to performance max campaigns. Adding negative keywords to your campaigns has many benefits. The top 5 benefits; are improved ROAS (return on ad spend), increased CTR (Click Through Rates), creating more relevant ad groups, boosted conversion rates, and improved overall […]

  • 7 Top Marketing Strategies to Utilize In The New Year

    7 Top Marketing Strategies to Utilize In The New Year

    As the e-commerce industry continues to grow, it’s more important than ever for businesses to stay ahead of the curve when it comes to digital marketing. In 2023, there will be a number of powerful digital marketing strategies that businesses can use to drive sales and grow their online presence. In conclusion, these are just […]

  • Keeping a Positive Working Culture

    Keeping a Positive Working Culture

    Are you tired of the same old Zoom meetings and staring at a computer screen all day? So are we! With more and more companies shifting to remote work in 2023, it’s more important than ever to make sure we’re keeping a positive working culture. And trust us, it’s not just about making sure you’re […]

  • Sales & Orders Officially Launches App Integration for Shift4Shop

    Sales & Orders Officially Launches App Integration for Shift4Shop

    Sales & Orders has officially launched a native app integration available for download in the Shift4Shop app store. Sales & Orders’ powerful suite of feed management and Shopping ads optimization tools that have help thousands of eCommerce stores around the world succeed in Google Shopping, Microsoft Bing Shopping, Facebook and more are not readily available […]

  • Grow Your Holiday Sales With Microsoft Bing Shopping Ads

    Grow Your Holiday Sales With Microsoft Bing Shopping Ads

    With the holiday season fast approaching, retailers are exploring ways to substantially expand their reach in a way that helps sales and doesn’t overly inflate their budget. Enter Microsoft Bing Shopping Ads.