Category: E-Commerce Marketing
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There is Still Time to Profit from the Power of Love this Valentine’s Day!
Valentine’s Day is an important retail holiday – one that e-commerce retailers should not ignore! With 53 percent of Americans celebrating the day, it offers huge potential opportunities. Valentine’s Day is also the perfect time to show your loved one how much they mean to you. For eCommerce retailers, it’s also an opportunity to capture […]
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Google Performance Max Campaigns | Negative Keyword Lists | Strategy with Standard Shopping Campaigns
As many may not already know, Google has launched the ability to add negative keywords to performance max campaigns. Adding negative keywords to your campaigns has many benefits. The top 5 benefits; are improved ROAS (return on ad spend), increased CTR (Click Through Rates), creating more relevant ad groups, boosted conversion rates, and improved overall […]
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7 Top Marketing Strategies to Utilize In The New Year
As the e-commerce industry continues to grow, it’s more important than ever for businesses to stay ahead of the curve when it comes to digital marketing. In 2023, there will be a number of powerful digital marketing strategies that businesses can use to drive sales and grow their online presence. In conclusion, these are just […]
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Keeping a Positive Working Culture
Are you tired of the same old Zoom meetings and staring at a computer screen all day? So are we! With more and more companies shifting to remote work in 2023, it’s more important than ever to make sure we’re keeping a positive working culture. And trust us, it’s not just about making sure you’re […]
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Sales & Orders Officially Launches App Integration for Shift4Shop
Sales & Orders has officially launched a native app integration available for download in the Shift4Shop app store. Sales & Orders’ powerful suite of feed management and Shopping ads optimization tools that have help thousands of eCommerce stores around the world succeed in Google Shopping, Microsoft Bing Shopping, Facebook and more are not readily available […]
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Grow Your Holiday Sales With Microsoft Bing Shopping Ads
With the holiday season fast approaching, retailers are exploring ways to substantially expand their reach in a way that helps sales and doesn’t overly inflate their budget. Enter Microsoft Bing Shopping Ads.
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The Importance of Email Marketing in 2021 and Beyond
When it comes to modern marketing practices and methods, there are a myriad of options to choose from. Social media marketing may be the first one that comes to your mind or you may even place Search Engine Optimization at the top of the list. However, there is a more traditional form of marketing that […]
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Buy Now, Pay Later: How E-Commerce Stores Can Benefit From The Growing Financing Trend
E-commerce continues to revolutionize the way people shop, and with each passing year it seems there is a new trend or innovation that makes it even better. Some fade with time, but that doesn’t appear to be the case for Buy Now, Pay Later solutions which have their sights set on driving $100 billion in […]
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E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface.
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2021’s Top Back To School Shopping Trends For E-Commerce
2021’s Back To School season is in full swing across the United States, and with demand already surging now is the time for e-commerce retailers to kick their marketing into high gear.