Category: E-Commerce Marketing
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The Importance of Email Marketing in 2021 and Beyond
When it comes to modern marketing practices and methods, there are a myriad of options to choose from. Social media marketing may be the first one that comes to your mind or you may even place Search Engine Optimization at the top of the list. However, there is a more traditional form of marketing that…
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Buy Now, Pay Later: How E-Commerce Stores Can Benefit From The Growing Financing Trend
E-commerce continues to revolutionize the way people shop, and with each passing year it seems there is a new trend or innovation that makes it even better. Some fade with time, but that doesn’t appear to be the case for Buy Now, Pay Later solutions which have their sights set on driving $100 billion in…
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E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface.
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2021’s Top Back To School Shopping Trends For E-Commerce
2021’s Back To School season is in full swing across the United States, and with demand already surging now is the time for e-commerce retailers to kick their marketing into high gear.
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Google Performance Max Campaigns Enter Beta Testing
Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.
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Maximize Ecommerce Profits This Holiday Selling Season
As we approach the end of the summer, online retailers are typically at least thinking a little bit about the holidays. That thought process needs to change bit in the year of the coronavirus.
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E-Commerce Advertising Recovering Quickly Despite COVID-19
While e-commerce businesses were not completely immune to the impact of the coronavirus pandemic and spread of COVID-19, advertising spend and performance has surged as of late.
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COVID-19 Impact on US Retail Search Trends With Google
Super proud to have been able to host our Senior Partner Management team at Google for some insight into retail search market trends and some bonus Q&A on Google Shopping.
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Drive More Sales With Affiliate Marketing for Your E-Commerce Store
With major retail brands slashing commission rates or even shuttering their affiliate programs during the coronavirus outbreak, e-commerce store owners (more so than ever before) need to get more creative when it comes to their Affiliate Marketing strategy.
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Ask an E-Commerce Specialist About Coronavirus: Episode #3
One of our top-notch Enterprise Account Specialists Keith Hochler joined me for some more discussion on what e-commerce business owners should be doing while we all still face the reality of the COVID-19 outbreak.