Drive More Ecommerce Conversions On Google This Holiday Season With Our New Delivery Estimates Integration
If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor. Further, customers’ expectations keep increasing, with ~90% now stating that they expect free 2-day […]
Get Your Site Ready For Black Friday/Cyber Monday With These Simple Tips
It seems like just yesterday we were ringing in the New Year, and now here we are only short time away from the busiest days of the year for e-commerce. Yes, we’re talking about Black Friday and Cyber Monday, folks! And with the days fast approaching, there’s still time to make updates that can help […]
Top 5 Landing Page Optimization Tips To Help Grow Sales in 2021 & Beyond
A landing page in many cases represents the first interaction shoppers have with your website, and an opportunity to convert browsers into customers. Whether they are coming from shopping ads, social ads, an e-mail marketing campaign or any other marketing initiative, putting your best foot forward on your landing pages is of the utmost importance.
Buy Now, Pay Later: How E-Commerce Stores Can Benefit From The Growing Financing Trend
E-commerce continues to revolutionize the way people shop, and with each passing year it seems there is a new trend or innovation that makes it even better. Some fade with time, but that doesn’t appear to be the case for Buy Now, Pay Later solutions which have their sights set on driving $100 billion in […]
2021’s Top Web Design/UX Trends For E-Commerce
As e-commerce continues to evolve, many of its principles do as well. A couple, however, have remained consistently atop the list for success year after year: eye-catching site design and simple yet memorable UX.
How To Get The Most Out Of Google Smart Shopping
Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals.
Google Shopping Cracking Down On Enhanced Free Listings Eligibility
Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab.
Sales & Orders Now An Elite Microsoft Advertising Partner
As we have just closed out the first quarter of 2021, our entire team here at S&O is immensely proud and excited to have been elevated to Elite Partner status with Microsoft Advertising.
Buy on Google Officially Launches Repricing Feature In The US
Announcements are rolling in for Google’s new automated product repricer for Buy on Google, a program ecommerce merchants can leverage within Google Merchant Center.