Category: Feed Optimization
Sales & Orders Officially Launches App Integration for Shift4Shop
Sales & Orders has officially launched a native app integration available for download in the Shift4Shop app store. Sales & Orders’ powerful suite of feed management and Shopping ads optimization tools that have help thousands of eCommerce stores around the world succeed in Google Shopping, Microsoft Bing Shopping, Facebook and more are not readily available […]
Google Introduces New Data Feed Field, Short Title, For Small Placements
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail.
Increase Your Sales With These Shopping Feed Optimization Tips
E-commerce and Shopping ads are practically synonymous these days with over 60% of all clicks in Google and over 30% of all clicks in Microsoft Bing being attributed to the popular ad type.
Google is Changing the Rules for Unique Product Identifiers
Yet another announcement from Google, and this time it is all about product feeds and unique product identifiers. Specifically though, Google will be enforcing new rules for retailers as of September 30th!
Google Product Category Now Only Optional in Google Shopping
The first of 2019’s Google Product Feed Specifications updates is now official! Emails have just been received – Google Product Category has now been made optional for ALL PRODUCT TYPES. Changes will take effect starting March 27th, 2019.
Google Expands GTIN Enforcement Criteria in Merchant Center
A notice has gone out to all Merchant Center account owners regarding Google expanding the GTIN enforcement criteria when sending a product feed. Specifically, this notice is in regards to a Merchant Center warning for products labeled ‘GTIN not related to brand’.
We’ve Partnered With PriceWaiter®
We are super excited to announce that we have partnered with PriceWaiter® to give retailers the ability to use their existing product feeds to drive new customers and orders that originate from all over the internet, including from other online stores, and even on Amazon. Why is that great? Because you can field that offer/intent […]
Sales & Orders Named the 2018 Premier Partner Award Winner in Shopping Innovation (Americas)
On October 25th, 2018, Google Premier Partners from all parts of the Americas (including Canada, US, South America) gathered together in New York City to honor finalists and name winners for the 2018 Premier Partner Awards. We here at Sales & Orders were honored as finalists in the Shopping Innovation category in mid-September of 2018.
Finalists Announced in the 2018 Google Premier Partner Awards
As of earlier today, finalists in all categories for this year’s Google Premier Partner Awards were announced and published at: https://premierpartnerawards.withgoogle.com/en/finalists First, a big congratulations to all finalists in all categories. And yes, if you checked that list, Sales & Orders is one of 7 finalists in the Shopping Innovation category!
Google Product Feed Specifications Update for 2018
Google has announced this years updates to Product Feed Specifications! We see these every year as Google continues to seek to improve the Shopping experience for both consumers and retailers alike. This years updates follow a bit of a theme in that certain requirements and how products may be disapproved are being relaxed.