Category: Google Ads
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Google Performance Max Campaigns | Negative Keyword Lists | Strategy with Standard Shopping Campaigns
As many may not already know, Google has launched the ability to add negative keywords to performance max campaigns. Adding negative keywords to your campaigns has many benefits. The top 5 benefits; are improved ROAS (return on ad spend), increased CTR (Click Through Rates), creating more relevant ad groups, boosted conversion rates, and improved overall…
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Google Announces It Will Pause Ads That Exploit or Dismiss Russia-Ukraine War
On Wednesday 3/23/22, Google began notifying users of their popular Google Ads platform that they will begin pausing any ads that it deems to exploit or dismiss the conflict between Russia and Ukraine.
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Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns
Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022. The shift is due in large part to the success they had over the most recent holiday season, and a growing consensus that the omnichannel experience…
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Sales & Orders Receives 3rd Consecutive Finalist Nod in the 2021 Google Premier Partner Awards
Sales & Orders has been named a finalist in the Online Sales category for the 2021 Google Premier Partner Awards. This marks the 3rd consecutive year that we’ve been honored with this recognition, first for Shopping Innovation we won in 2018 than for Shopping Excellence we won in 2019. The Premier Partner awards were cancelled…
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Increase Your Sales With These Shopping Feed Optimization Tips
E-commerce and Shopping ads are practically synonymous these days with over 60% of all clicks in Google and over 30% of all clicks in Microsoft Bing being attributed to the popular ad type.
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2021’s Top Back To School Shopping Trends For E-Commerce
2021’s Back To School season is in full swing across the United States, and with demand already surging now is the time for e-commerce retailers to kick their marketing into high gear.
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Google Ads Showcase Shopping Ad Groups Are “Going Away”
As of April 1st 2021, Showcase Shopping ad groups will quite literally be disappearing from Google Ads. However, the layouts once generated by them will merge directly into standard Product Shopping ad groups.
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BIG Change Coming For Google Smart Shopping Campaigns
News has just rolled in that Google will be loosening the restrictions on getting started with setting up Smart Shopping Campaigns through Google Ads.
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Ecommerce Industry Accelerating Years into the Future
Though we have seen and heard about how the ecommerce sector is barreling towards the future at record speed, the latest reports suggest that it is pacing even faster than previously imagined.