Category: Google Performance Max
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Google Performance Max Campaigns | Negative Keyword Lists | Strategy with Standard Shopping Campaigns
As many may not already know, Google has launched the ability to add negative keywords to performance max campaigns. Adding negative keywords to your campaigns has many benefits. The top 5 benefits; are improved ROAS (return on ad spend), increased CTR (Click Through Rates), creating more relevant ad groups, boosted conversion rates, and improved overall…
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Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns
Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022. The shift is due in large part to the success they had over the most recent holiday season, and a growing consensus that the omnichannel experience…