Category: Google Shopping
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Google Performance Max Campaigns | Negative Keyword Lists | Strategy with Standard Shopping Campaigns
As many may not already know, Google has launched the ability to add negative keywords to performance max campaigns. Adding negative keywords to your campaigns has many benefits. The top 5 benefits; are improved ROAS (return on ad spend), increased CTR (Click Through Rates), creating more relevant ad groups, boosted conversion rates, and improved overall…
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Google Introduces New Data Feed Field, Short Title, For Small Placements
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail.
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Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns
Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022. The shift is due in large part to the success they had over the most recent holiday season, and a growing consensus that the omnichannel experience…
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Competitive Visibility Report Now Available In Google Merchant Center
The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings. This new tool provides merchants with valuable competitive insights, including relative visibility, page overlap rate, and higher position rate.
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Drive More Ecommerce Conversions On Google This Holiday Season With Our New Delivery Estimates Integration
If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor. Further, customers’ expectations keep increasing, with ~90% now stating that they expect free 2-day…
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Sales & Orders Receives 3rd Consecutive Finalist Nod in the 2021 Google Premier Partner Awards
Sales & Orders has been named a finalist in the Online Sales category for the 2021 Google Premier Partner Awards. This marks the 3rd consecutive year that we’ve been honored with this recognition, first for Shopping Innovation we won in 2018 than for Shopping Excellence we won in 2019. The Premier Partner awards were cancelled…
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E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface.
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Increase Your Sales With These Shopping Feed Optimization Tips
E-commerce and Shopping ads are practically synonymous these days with over 60% of all clicks in Google and over 30% of all clicks in Microsoft Bing being attributed to the popular ad type.
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Google Merchant Center to Enforce Stricter MPN Policies
Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies – this time focusing on the MPN or Manufacturers Part Number attribute.
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Buy on Google Requiring More Information – Or Risk Account Suspension!
Hey merchants! Heads up: if you are currently selling your products via Buy on Google (Google’s native checkout right on Google Shopping) then you NEED to log into Google Merchant Center and provide more business information as a result of the Arkansas Online Marketplace Consumer Inform Act going into effect at the end of July…