Category: Google
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Google Announces It Will Pause Ads That Exploit or Dismiss Russia-Ukraine War
On Wednesday 3/23/22, Google began notifying users of their popular Google Ads platform that they will begin pausing any ads that it deems to exploit or dismiss the conflict between Russia and Ukraine.
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Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns
Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022. The shift is due in large part to the success they had over the most recent holiday season, and a growing consensus that the omnichannel experience…
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Competitive Visibility Report Now Available In Google Merchant Center
The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings. This new tool provides merchants with valuable competitive insights, including relative visibility, page overlap rate, and higher position rate.
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Get Your Site Ready For Black Friday/Cyber Monday With These Simple Tips
It seems like just yesterday we were ringing in the New Year, and now here we are only short time away from the busiest days of the year for e-commerce. Yes, we’re talking about Black Friday and Cyber Monday, folks! And with the days fast approaching, there’s still time to make updates that can help…
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Top 5 Landing Page Optimization Tips To Help Grow Sales in 2021 & Beyond
A landing page in many cases represents the first interaction shoppers have with your website, and an opportunity to convert browsers into customers. Whether they are coming from shopping ads, social ads, an e-mail marketing campaign or any other marketing initiative, putting your best foot forward on your landing pages is of the utmost importance.
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Sales & Orders Receives 3rd Consecutive Finalist Nod in the 2021 Google Premier Partner Awards
Sales & Orders has been named a finalist in the Online Sales category for the 2021 Google Premier Partner Awards. This marks the 3rd consecutive year that we’ve been honored with this recognition, first for Shopping Innovation we won in 2018 than for Shopping Excellence we won in 2019. The Premier Partner awards were cancelled…
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E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface.
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Increase Your Sales With These Shopping Feed Optimization Tips
E-commerce and Shopping ads are practically synonymous these days with over 60% of all clicks in Google and over 30% of all clicks in Microsoft Bing being attributed to the popular ad type.
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2021’s Top Web Design/UX Trends For E-Commerce
As e-commerce continues to evolve, many of its principles do as well. A couple, however, have remained consistently atop the list for success year after year: eye-catching site design and simple yet memorable UX.
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6 Product Landing Page Optimization Tips for Higher Conversion Rates
In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.