Category: Google
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The Importance of Branding in E-Commerce
When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements. In addition to the mental image your brand evokes…
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Google Customer Match Audiences Can Now Target by Home Address and Phone Number
Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.
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5 Easy Google Shopping Optimizations for Your E-Commerce Store This Holiday Season
With the holiday season upon us, many e-commerce retailers are staring at a make-or-break stretch of the year. Ideally, this is the time where your store performs its best in channels, such as Google Shopping. Unfortunately, there are many that find themselves behind the curve during the most important time of the year for their…
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New Sales & Orders Features: Just in Time for the Holidays
Today, we are proud to announce the official release of 3 major platform updates for Sales & Orders Management Software for Google Shopping. Over the course of 2017 our engineers have been hard at work adding even more scalability for retailers of all sizes looking to make the most out of Google Shopping as part…
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Google Shopping Cyber Monday Prep Part 3: Opportunities
When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task. And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.
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Google Shopping Cyber Monday Prep Part 2: Building Brand-Based Campaigns
With the busy holiday season right around the corner, it’s important to take steps to not only make sure your e-commerce store is looking its absolute best, but to also focus on how you’re advertising your product catalog. An effective strategy to consider here would be to break out your top performing brands into their…