Category: Microsoft
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How to Set Up Shopping Campaigns for Microsoft Bing
When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market share, you’re severely limiting yourself by not also considering Microsoft Bing Shopping ads as well.
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The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)
In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That’s why so many digital marketers now consider the platform to be a can’t miss when it comes to developing their strategies.
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Get Your Site Ready For Black Friday/Cyber Monday With These Simple Tips
It seems like just yesterday we were ringing in the New Year, and now here we are only short time away from the busiest days of the year for e-commerce. Yes, we’re talking about Black Friday and Cyber Monday, folks! And with the days fast approaching, there’s still time to make updates that can help…
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Grow Your Holiday Sales With Microsoft Bing Shopping Ads
With the holiday season fast approaching, retailers are exploring ways to substantially expand their reach in a way that helps sales and doesn’t overly inflate their budget. Enter Microsoft Bing Shopping Ads.
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Top 5 Landing Page Optimization Tips To Help Grow Sales in 2021 & Beyond
A landing page in many cases represents the first interaction shoppers have with your website, and an opportunity to convert browsers into customers. Whether they are coming from shopping ads, social ads, an e-mail marketing campaign or any other marketing initiative, putting your best foot forward on your landing pages is of the utmost importance.
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Increase Your Sales With These Shopping Feed Optimization Tips
E-commerce and Shopping ads are practically synonymous these days with over 60% of all clicks in Google and over 30% of all clicks in Microsoft Bing being attributed to the popular ad type.
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2021’s Top Web Design/UX Trends For E-Commerce
As e-commerce continues to evolve, many of its principles do as well. A couple, however, have remained consistently atop the list for success year after year: eye-catching site design and simple yet memorable UX.
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What Are Microsoft Audience Ads & How Can Retailers Utilize Them?
Microsoft continues to innovate their ads experience for both advertisers and users in ways that benefit both. Audience Ads are a perfect example of this.
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We’re Making it Easier To Get Started with Microsoft Advertising Shopping Campaigns
We’re working hard to help ecommerce merchants reach even more shoppers and increase sales as part of our latest and greatest release for the Sales & Orders platform.
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Bing Ads Has Now Become Microsoft Advertising
Just earlier today, Microsoft announced that it has rebranded Bing Ads to Microsoft Advertising and with it is seeking to usher in a new era for its suite of ad products such as the Microsoft Audience Network. The shift’s focus rests heavily for marketers, advertisers, and business owners as advancing the available toolkit within the…