Category: Online Advertising
Microsoft is Taking Their Search Engine Game to New Heights!
Microsoft has made a big move in the search engine industry with the launch of the new Bing, which includes the integration of OpenAI’s advanced AI technology, ChatGPT. This integration of AI technology into Bing marks a major step forward for Microsoft in the search industry and sets a new standard for what users can […]
How MAP Policies Can Affect Your Pricing Strategy – and Your Business
There’s no denying that your pricing strategies have a major impact on the overall success of your company. For one thing, the price at which you offer your products is one of the determining factors as to whether or not consumers will actually do business with your company. As marketing consultant agency Stax Inc. found […]
The Importance of Branding in E-Commerce
When most people think about a brand, they think of the visual aspect: they picture a popular product made by the brand, or they think of the brand’s logo. But in reality, the components that make up a brand are far more than just visual elements. In addition to the mental image your brand evokes […]
Why Your Digital Advertising Plan Needs to Include Google Shopping
Digital advertising is crucial for almost every e-commerce store. Social media and SEO will only take you so far. And they take a long time to get you there in the first place. Online advertising, on the other hand, is cost-effective, and one of the fastest ways to start driving traffic and increasing conversions. It […]
How To Advertise Online And The Best Digital Platforms To Use
No one likes wasting money on marketing and advertising. That’s why TV and print advertising are having such a tough time of it. Savvy entrepreneurs and marketing managers are finally waking up to the fact that obtaining a measurable ROI from these traditional media forms is tough, if not impossible.