Grow Your Holiday Sales With Microsoft Bing Shopping Ads
With the holiday season fast approaching, retailers are exploring ways to substantially expand their reach in a way that helps sales and doesn’t overly inflate their budget. Enter Microsoft Bing Shopping Ads.
Google Performance Max Campaigns Enter Beta Testing
Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.
How To Get The Most Out Of Google Smart Shopping
Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals.
Maryland Passed A Digital Advertising Tax, Here’s What That Means For Ecommerce
On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and school funding.
E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.
Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results page.
COVID-19 Google Ads Credits Arrive in the US
Exciting news all around! Only a few days after seeing those COVID-19 ad credits from Google Ads delivered to accounts in Australia and New Zealand, now accounts in the states are getting them too.
Ask an E-Commerce Specialist About Coronavirus: Episode #3
One of our top-notch Enterprise Account Specialists Keith Hochler joined me for some more discussion on what e-commerce business owners should be doing while we all still face the reality of the COVID-19 outbreak.
Ask an E-Commerce Specialist About Coronavirus: Episode #2
Sr. E-Commerce Specialist and transplant from our Marketing Department Rich Aviles joins me in our second episode of Ask an E-Commerce Specialist with even more insight into trends in e-commerce right now and some advice for retailers.