Category: Product Feeds
-
Google Introduces New Data Feed Field, Short Title, For Small Placements
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail.
-
Drive More Ecommerce Conversions On Google This Holiday Season With Our New Delivery Estimates Integration
If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor. Further, customers’ expectations keep increasing, with ~90% now stating that they expect free 2-day…
-
Google Merchant Center to Enforce Stricter MPN Policies
Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies – this time focusing on the MPN or Manufacturers Part Number attribute.
-
Google Shopping Cracking Down On Enhanced Free Listings Eligibility
Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab.
-
How To Fix Google Merchant Center Account Suspensions
Google Merchant Center suspensions have been on a steady rise since COVID hit, and while some suspensions are seemingly “unavoidable,” there are some key steps you can take to not only prevent the majority of them, but of course also fix them as well.