Category: Remarketing
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Facebook Remarketing: What Is It & How Can You Get Started?
E-commerce as a whole can be unpredictable. There is one thing you can count on, though: even though there may be sales, there are people who will interact with your site and abandon their shopping carts. Winning back these shoppers and converting them into customers is what can make the difference between falling flat and…
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E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.
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Google Customer Match Audiences Can Now Target by Home Address and Phone Number
Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address.