Category: Selling Online
-
E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface.
-
Google Performance Max Campaigns Enter Beta Testing
Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.
-
Coronavirus: The Top 3 Questions Ecommerce Retailers Are Asking
As we are approaching or basically in the “peak” of the coronavirus pandemic and spread of COVID-19 in not only our state but also our local community, we’ve continued to receive an outpouring of both questions and support from store owners.
-
![Get Your Ecommerce Store Holiday Ready [2019]](https://salesandorders.com/blog/wp-content/uploads/2022/03/blog-holiday2028129-1.jpg)
Get Your Ecommerce Store Holiday Ready [2019]
While it may “only” be the end of summer, preparing your ecommerce business now for the impending insanity that is the holiday season couldn’t be more important than ever before. Consumer confidence has been growing at a substantial rate since 2016 according to The Conference Board – and 2019 is poised to be a fantastic…
-
Google Shopping in the EU: What You Need to Know
It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether. (You can read the exact details outlined in a memo released by the European Commission here.) The bare bones…
-
6 Product Landing Page Optimization Tips for Higher Conversion Rates
In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before.
-
Slash Your Cart Abandonment Rates With These 8 Strategies
The dreaded cart abandonment curse. It’s every e-commerce business owner’s worst nightmare. You’ve spent thousands of hours and dollars building a store you know people love, but as soon as they put products in their cart, they leave. Sometimes never even coming back. And it’s driving you insane.
-
Google Shopping Cyber Monday Prep Part 3: Opportunities
When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task. And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a helping hand via Opportunities.
-
How Selling on Instagram Can Generate Long-Term Customers
Last week, we dove into the best practices and nuances of product photography. In keeping with the spirit of creating attractive and engaging visual content, today we’re going to discuss how your company can benefit from maintaining an active presence on Instagram. In this article, we’ll go over the fundamental aspects of creating an engaging…
-
Google Shopping Cyber Monday Prep Part 1: Website Optimization
In the world of e-commerce, there are a lot of moving parts. While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior.