How to Set Up Shopping Campaigns for Microsoft Bing
When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market share, you’re severely limiting yourself by not also considering Microsoft Bing Shopping ads as well.
The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)
In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That’s why so many digital marketers now consider the platform to be a can’t miss when it comes to developing their strategies.
Competitive Visibility Report Now Available In Google Merchant Center
The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings. This new tool provides merchants with valuable competitive insights, including relative visibility, page overlap rate, and higher position rate.
Google Performance Max Campaigns Enter Beta Testing
Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.
E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns
The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising.
Google Shopping: The Line Between Organic and Ads Becomes Less Blurry
Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results page.
COVID-19 Google Ads Credits Arrive in the US
Exciting news all around! Only a few days after seeing those COVID-19 ad credits from Google Ads delivered to accounts in Australia and New Zealand, now accounts in the states are getting them too.
Ask an E-Commerce Specialist About Coronavirus: Episode #3
One of our top-notch Enterprise Account Specialists Keith Hochler joined me for some more discussion on what e-commerce business owners should be doing while we all still face the reality of the COVID-19 outbreak.
Ask an E-Commerce Specialist About Coronavirus: Episode #2
Sr. E-Commerce Specialist and transplant from our Marketing Department Rich Aviles joins me in our second episode of Ask an E-Commerce Specialist with even more insight into trends in e-commerce right now and some advice for retailers.
Ask an E-Commerce Specialist About Coronavirus: Episode #1
The other day I had the absolute pleasure of hosting our first in the line of our AMA series with my colleague and dear friend Julie, Supervisor to our Managed Services team here at Sales & Orders. We discussed top tips for what e-commerce retailers should be focusing on during the coronvirus pandemic.