Category: Showcase Shopping Ads
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New in Google Shopping: Gmail Ads and Price Competitiveness
Two new changes for Shopping ads – one already available and another on the way – just recently came to light. On one hand, a more public announcement today released by Google will be bringing Shopping ads into Gmail when retailers opt into the network in their Shopping campaign settings. As well, a lesser known “beta” for…
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Standard Shopping Ads Expanding to Additional Google Surfaces
Two announcements in one day?!?! That’s right, and seemingly just as Google Marketing Live ended, the emails began to flood in. Standard Shopping Ads in Google are going to be automatically eligible for display on two new surfaces: YouTube and Discover.