Category: Uncategorized

Google has officially announced the Data-Driven Attribution model that will replace Last-Click as it’s default attribution model in Google Ads. With increased user privacy policies enacted across today’s advertising landscape, their focus has shifted towards tools that both help marketers achieve their goals as well as put the end users first.

When it comes to preparing your e-commerce store for the busiest shopping season of the year, it’s never too early. And with e-commerce sales expected to rise by over 11% up to $206.88 billion this year, retailers should get ready to a steady influx of searchers and site visitors in the coming weeks and months.

Successful e-commerce stores not only understand the importance of reading the metrics, but how to properly use the data to drive more sales.

We’re very excited to announce that we have officially re-launched our Referral Program here at Sales & Orders, an excellent opportunity for anyone looking to partner with us and earn perpetual commissions!

As an eCommerce marketer, you’re tracking behavioral and transactional data.  You’ve done your market research. Checked out what your competitors are doing. Carried out customer research. Analyzed shopping behavior on your webshop. 

When setting out to create a new marketing campaign, the most important question should always be: Who are you targeting?

Competition is hot in the ecommerce world. There seems to be a new store opening its virtual doors every single day and there has never been more choice for consumers.  So how do you stand out and get noticed? 

We’re just going to come right out and say it: Driving more and more traffic to your website is a must if you want to succeed in the world of ecommerce. In fact, driving traffic to your ecommerce site is so important that most retailers see it as their second-highest priority with regard to marketing:

If you’ve been with Sales & Orders for a while now, you may already be familiar with our Beginner’s Guide to Selling on Amazon. In that guide, we talked about how to use Amazon to verify product ideas, as well as how to optimize your presence on the platform and start making sales. This, of…

It’s never been easier to start an ecommerce business, thanks to the number of hosted ecommerce platforms and plethora of marketing apps (check out our post on the best Shopify apps as well as the best BigCommerce apps). And with reports saying that ecommerce retail is an industry worth hundreds of billions of dollars, and…