Customer Spotlight: Andrew Ngo, Sleekshop.com
In honor of Asian American and Pacific Islander Heritage Month, we celebrate the entrepreneurship of an Asian-owned business that has seen great success with Sales & Orders, Sleekshop.com. In 1997 Andrew Ngo founded Sleekshop.com from his garage. As a self-taught technology guru, Andrew first encountered his entrepreneurial spirit at his mother’s salon, where she worked […]
Sando Spotlight: Taisha DeAza
Since joining the team in 2021, Taisha DeAza has not only helped her many clients succeed, but has been an integral part in the growth of the Sales & Orders company culture.
Google Announces It Will Pause Ads That Exploit or Dismiss Russia-Ukraine War
On Wednesday 3/23/22, Google began notifying users of their popular Google Ads platform that they will begin pausing any ads that it deems to exploit or dismiss the conflict between Russia and Ukraine.
Sando Spotlight: Rebecca Kender
Here at Sales & Orders, we define ourselves not only by our software and services, but by the team of people who help make our company, culture and retailers succeed. With this in mind, we’re beginning a series of Employee (Sando) Spotlights that will introduce our amazing team to the world!
Google Introduces New Data Feed Field, Short Title, For Small Placements
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail.
Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns
Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022. The shift is due in large part to the success they had over the most recent holiday season, and a growing consensus that the omnichannel experience […]
Google Analytics 4 – Getting Familiar With Google’s Machine Learning Innovation
As an eCommerce store owner or marketer, data should always be at the forefront of your decision making. Google Analytics has set the standard for website data collection for years now, and has taken it a step further with their newest property type, which they’re calling Google Analytics 4.
How to Set Up Shopping Campaigns for Microsoft Bing
When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market share, you’re severely limiting yourself by not also considering Microsoft Bing Shopping ads as well.
The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)
In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That’s why so many digital marketers now consider the platform to be a can’t miss when it comes to developing their strategies.
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