S&O Blog
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How to Set Up Shopping Campaigns for Microsoft Bing
When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market share, you’re severely limiting yourself by not also considering Microsoft Bing Shopping ads as well.
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The 2022 Beginners Guide to Microsoft Advertising (Formerly Bing Ads)
In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That’s why so many digital marketers now consider the platform to be a can’t miss when it comes to developing their strategies.
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Facebook Remarketing: What Is It & How Can You Get Started?
E-commerce as a whole can be unpredictable. There is one thing you can count on, though: even though there may be sales, there are people who will interact with your site and abandon their shopping carts. Winning back these shoppers and converting them into customers is what can make the difference between falling flat and […]
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Competitive Visibility Report Now Available In Google Merchant Center
The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings. This new tool provides merchants with valuable competitive insights, including relative visibility, page overlap rate, and higher position rate.
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Drive More Ecommerce Conversions On Google This Holiday Season With Our New Delivery Estimates Integration
If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor. Further, customers’ expectations keep increasing, with ~90% now stating that they expect free 2-day […]
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Get Your Site Ready For Black Friday/Cyber Monday With These Simple Tips
It seems like just yesterday we were ringing in the New Year, and now here we are only short time away from the busiest days of the year for e-commerce. Yes, we’re talking about Black Friday and Cyber Monday, folks! And with the days fast approaching, there’s still time to make updates that can help […]
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Live Chat Strategies That Can Help Increase Your E-Commerce Stores’ Conversion Rates
E-commerce is continuing to evolve on what seems like a monthly basis. And as the principle itself changes, so do the marketing strategies that drive effective results. One of these strategies is live chat, which has become the most popular method of customer service. A recent study found that 92% of shoppers said live chat […]
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Grow Your Holiday Sales With Microsoft Bing Shopping Ads
With the holiday season fast approaching, retailers are exploring ways to substantially expand their reach in a way that helps sales and doesn’t overly inflate their budget. Enter Microsoft Bing Shopping Ads.
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Common Google Merchant Center Product Disapprovals And How To Fix Them
A well organized product data feed is the foundation for advertising your products in Google Shopping, and in more ways than one can either make or break your overall shopping campaign performance. Not only should you take measures to optimize your product feed, but you’ll also need to ensure the continued compliance of your product […]
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Top 5 Landing Page Optimization Tips To Help Grow Sales in 2021 & Beyond
A landing page in many cases represents the first interaction shoppers have with your website, and an opportunity to convert browsers into customers. Whether they are coming from shopping ads, social ads, an e-mail marketing campaign or any other marketing initiative, putting your best foot forward on your landing pages is of the utmost importance.
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