S&O Blog
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2021’s Top Back To School Shopping Trends For E-Commerce
2021’s Back To School season is in full swing across the United States, and with demand already surging now is the time for e-commerce retailers to kick their marketing into high gear.
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Google Merchant Center to Enforce Stricter MPN Policies
Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies – this time focusing on the MPN or Manufacturers Part Number attribute.
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Buy on Google Requiring More Information – Or Risk Account Suspension!
Hey merchants! Heads up: if you are currently selling your products via Buy on Google (Google’s native checkout right on Google Shopping) then you NEED to log into Google Merchant Center and provide more business information as a result of the Arkansas Online Marketplace Consumer Inform Act going into effect at the end of July […]
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2021’s Top Web Design/UX Trends For E-Commerce
As e-commerce continues to evolve, many of its principles do as well. A couple, however, have remained consistently atop the list for success year after year: eye-catching site design and simple yet memorable UX.
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What Are Microsoft Audience Ads & How Can Retailers Utilize Them?
Microsoft continues to innovate their ads experience for both advertisers and users in ways that benefit both. Audience Ads are a perfect example of this.
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Google Performance Max Campaigns Enter Beta Testing
Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing.
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How To Get The Most Out Of Google Smart Shopping
Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals.
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The Top 6 Metrics Every E-Commerce Store Should Monitor
Successful e-commerce stores not only understand the importance of reading the metrics, but how to properly use the data to drive more sales.
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Google Shopping Cracking Down On Enhanced Free Listings Eligibility
Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab.
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Sales & Orders Now An Elite Microsoft Advertising Partner
As we have just closed out the first quarter of 2021, our entire team here at S&O is immensely proud and excited to have been elevated to Elite Partner status with Microsoft Advertising.
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