Google Performance Max Campaigns | Negative Keyword Lists | Strategy with Standard Shopping Campaigns
As many may not already know, Google has launched the ability to add negative keywords to performance max campaigns. Adding negative keywords to your campaigns has many benefits. The top 5 benefits; are improved ROAS (return on ad spend), increased CTR (Click Through Rates), creating more relevant ad groups, boosted conversion rates, and improved overall […]
Google Announces It Will Pause Ads That Exploit or Dismiss Russia-Ukraine War
On Wednesday 3/23/22, Google began notifying users of their popular Google Ads platform that they will begin pausing any ads that it deems to exploit or dismiss the conflict between Russia and Ukraine.