Google Shopping in the EU: What You Need to Know

by Richard Aviles | Jul 23, 2018 | AdWords, E-Commerce, E-Commerce Marketing, ecommerce, Google Merchant Center, Google Shopping, PPC, Product Data Feeds, Selling Online, SEM

It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether. (You can read the exact details outlined in a memo...

Google Customer Match Audiences Can Now Target by Home Address and Phone Number

by jcombs2016 | Dec 18, 2017 | AdWords, E-Commerce, Google, Remarketing

Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address. This latest innovation is only available...

[DOWNLOAD] The Definitive 2017 Google Shopping Holiday Optimization Checklist

by Richard Aviles | Nov 7, 2017 | AdWords, Analytics, E-Commerce, Feed Optimization, Google Merchant Center, Google Shopping, PPC

With Black Friday and Cyber Monday just around the corner, its never too late to get in some preparations for what could be your busiest time of year yet. We’ve been slowly leading up to it with our series of Google Shopping Cyber Monday optimization posts....

Google Shopping Cyber Monday Prep Part 4: Utilizing Merchant Center Programs

by jcombs2016 | Nov 6, 2017 | AdWords, E-Commerce, Feeds, Google Customer Reviews, Google Merchant Center, Google Shopping, PPC, SEM

November is officially here, which means the holiday commercials have already begun, and Cyber Monday is only a few weeks away. As we continue to march on towards the busiest day of the e-commerce year, it’s vital that your Google Shopping campaigns are optimized and...

New Sales & Orders Features: Just in Time for the Holidays

by jcombs2016 | Nov 1, 2017 | AdWords, Analytics, E-Commerce, Google, Google Shopping, Insider, New Feature Release, Press Releases, Software & Analytics

Today, we are proud to announce the official release of 3 major platform updates for Sales & Orders Management Software for Google Shopping. Over the course of 2017 our engineers have been hard at work adding even more scalability for retailers of all sizes...

Google Shopping Cyber Monday Prep Part 3: Opportunities

by jcombs2016 | Oct 26, 2017 | AdWords, E-Commerce, Google, Google Shopping, PPC, Selling Online, SEM

When it comes to preparing for the busy holiday season, specifically Cyber Monday, optimizing your AdWords campaigns for success can be a very cumbersome task. And while you’ll need to perform and uncover most of the improvements yourself, Google does lend you a...