by Richard Aviles | Oct 6, 2021 | CRO, ecommerce, Google, Microsoft, Snapchat, UX
A landing page in many cases represents the first interaction shoppers have with your website, and an opportunity to convert browsers into customers. Whether they are coming from shopping ads, social ads, an e-mail marketing campaign or any other marketing initiative,...
by Richard Aviles | Mar 1, 2018 | CRO, Google, Google Shopping, Online Marketing, Selling Online, SEM
In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before. And while there are multiple layers to producing a good conversion rate, none are more important than...
by Richard Aviles | Oct 30, 2017 | Cart Abandonment, CRO, E-Commerce, Selling Online
The dreaded cart abandonment curse. It’s every e-commerce business owner’s worst nightmare. You’ve spent thousands of hours and dollars building a store you know people love, but as soon as they put products in their cart, they leave. Sometimes never...
by Richard Aviles | Oct 13, 2017 | CRO, E-Commerce, Photography, Product Images
When shopping at a traditional brick-and-mortar store, consumers can easily view, pick up, and interact with pretty much any item that catches their interest. Of course, doing so while shopping online is impossible. For this reason, it’s up to you, the ecommerce store...
by Richard Aviles | Oct 12, 2017 | CRO, Digital Marketing, E-Commerce, Google Shopping, Selling Online
In the world of e-commerce, there are a lot of moving parts. While it may be difficult to categorize which ones are more important than others, it’s critical to understand the importance of your website and how it relates to consumer behavior. Your website is the face...