by Richard Aviles | Sep 19, 2022 | E-Commerce Marketing, Facebook Dynamic Product Ads, Feed Optimization, Google Merchant Center, Shift4Shop
Sales & Orders has officially launched a native app integration available for download in the Shift4Shop app store. Sales & Orders’ powerful suite of feed management and Shopping ads optimization tools that have help thousands of eCommerce stores around...
by Richard Aviles | Oct 28, 2021 | E-Commerce Marketing, Microsoft, Microsoft Advertising, Microsoft Merchant Center, PPC
With the holiday season fast approaching, retailers are exploring ways to substantially expand their reach in a way that helps sales and doesn’t overly inflate their budget. Enter Microsoft Bing Shopping Ads. Since the beginning of the COVID-19 pandemic,...
by Richard Aviles | Sep 28, 2021 | Digital Marketing, E-Commerce, E-Commerce Marketing, Email, Email Marketing
When it comes to modern marketing practices and methods, there are a myriad of options to choose from. Social media marketing may be the first one that comes to your mind or you may even place Search Engine Optimization at the top of the list. However, there is a more...
by Richard Aviles | Sep 24, 2021 | Digital Marketing, E-Commerce Marketing, ecommerce, Pricing Tactics
E-commerce continues to revolutionize the way people shop, and with each passing year it seems there is a new trend or innovation that makes it even better. Some fade with time, but that doesn’t appear to be the case for Buy Now, Pay Later solutions which have...
by Richard Aviles | Sep 21, 2021 | E-Commerce Marketing, Google, Google Merchant Center, Google Shopping, Selling Online
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface. This move appears to take aim at simplifying the process of getting...
by Richard Aviles | Aug 12, 2021 | Back To School Shopping, E-Commerce, E-Commerce Marketing, Google Ads, Mobile Optimization, Search Engine Marketing
2021’s Back To School season is in full swing across the United States, and with demand already surging now is the time for e-commerce retailers to kick their marketing into high gear. According to the National Retail Federation, it is expected that...