by Richard Aviles | Dec 7, 2021 | Facebook, Facebook Ads, Remarketing, Social Media Marketing
E-commerce as a whole can be unpredictable. There is one thing you can count on, though: even though there may be sales, there are people who will interact with your site and abandon their shopping carts. Winning back these shoppers and converting them...
by Richard Aviles | Mar 23, 2021 | Facebook, Facebook Ads, Facebook Dynamic Product Ads
With the iOS 14 update expected to land sometime in Spring 2021, ecommerce businesses need to prepare for changes that will likely have a lasting impact on their Facebook advertising efforts. Back in June 2020, Apple announced privacy and data sharing changes for iOS...
by Richard Aviles | Sep 16, 2020 | Facebook Ads, Facebook Dynamic Product Ads, Facebook Shops, Instagram Shops
There are quite a few “moving parts” to jump starting your way to success with Facebook Dynamic Product Ads, but the benefits are very much worth the work you put into it. Many retailers pulled back on their advertising in the wake of the coronavirus...
by Richard Aviles | Apr 16, 2020 | coronavirus, covid-19, E-Commerce, E-Commerce Marketing, ecommerce, Facebook Ads, Google Ads, Google Shopping, Microsoft Advertising, PPC, SEM
One of our top-notch Enterprise Account Specialists Keith Hochler joined me for some more discussion on what e-commerce business owners should be doing while we all still face the reality of the COVID-19 outbreak. Who Is Keith? Not just a big agency transplant. Keith...