by jcombs2016 | Sep 26, 2017 | AdWords, E-Commerce, Google Analytics, Google Shopping
Picture this: you’ve worked on setting up your new e-commerce store for hours and hours on end, making sure every aspect of it is perfect. You’ve built out and optimized your Google Shopping campaigns that are picking up steam and driving lots of quality traffic to...
by Richard Aviles | Apr 27, 2017 | AdWords, E-Commerce, Google Analytics, Google Merchant Center, Google Shopping, PPC, SEM
With every year that passes, Google Shopping becomes more and more crucial to the success of E-Commerce marketing and advertising. We took a look back at how, from 2015 to 2016, Google Shopping campaigns became the #1 driving force behind online retailers’...
by Richard Aviles | Apr 14, 2017 | AdWords, Google Analytics, Google Merchant Center, Google Shopping
This year has already seen quite a few major and minor updates in AdWords and Analytics. While some are far more noticeable, others are flying right under the radar. Google Customer Reviews There were early reports that Google Customer Reviews was to be replacing...
by Richard Aviles | Jan 23, 2017 | Google Analytics
Of the two forms of remarketing that retailers are using most today in AdWords, Dynamic Remarketing & RLSA, it is RLSA that stands out as not only quite unique but also easily manageable. It also happens to be super easy to set up as well. Unlike GDN (Google...