Google Introduces New Data Feed Field, Short Title, For Small Placements

Google Introduces New Data Feed Field, Short Title, For Small Placements

by Richard Aviles | Feb 23, 2022 | Feed Optimization, Google Merchant Center, Google Shopping, Product Feeds

Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail.  Marketers can enter this new field...
Competitive Visibility Report Now Available In Google Merchant Center

Competitive Visibility Report Now Available In Google Merchant Center

by Richard Aviles | Dec 2, 2021 | Google, Google Merchant Center, Google Shopping, SEM

The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings.  This new tool provides...
Drive More Ecommerce Conversions On Google This Holiday Season With Our New Delivery Estimates Integration

Drive More Ecommerce Conversions On Google This Holiday Season With Our New Delivery Estimates Integration

by Richard Aviles | Nov 29, 2021 | E-Commerce, ecommerce, Google Merchant Center, Google Shopping, Product Feeds

If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor....
E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center

E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center

by Richard Aviles | Sep 21, 2021 | E-Commerce Marketing, Google, Google Merchant Center, Google Shopping, Selling Online

In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface. This move appears to take aim at simplifying the process of getting...
Google Merchant Center to Enforce Stricter MPN Policies

Google Merchant Center to Enforce Stricter MPN Policies

by Richard Aviles | Aug 3, 2021 | Google Merchant Center, Google Shopping, Product Data, Product Feeds

Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies – this time focusing on the MPN or Manufacturers Part Number attribute. Though not that all too surprising to see more policy changes for Google...
Buy on Google Requiring More Information – Or Risk Account Suspension!

Buy on Google Requiring More Information – Or Risk Account Suspension!

by Richard Aviles | Jul 20, 2021 | Buy on Google, Google Merchant Center, Google Shopping

Hey merchants! Heads up: if you are currently selling your products via Buy on Google (Google’s native checkout right on Google Shopping) then you NEED to log into Google Merchant Center and provide more business information as a result of the Arkansas Online...
« Older Entries
  • Sando Spotlight: Taisha DeAza
  • Google Announces It Will Pause Ads That Exploit or Dismiss Russia-Ukraine War
  • Sando Spotlight: Rebecca Kender
  • Google Introduces New Data Feed Field, Short Title, For Small Placements
  • Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns
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