by Richard Aviles | Feb 23, 2022 | Feed Optimization, Google Merchant Center, Google Shopping, Product Feeds
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail. Marketers can enter this new field...
by Richard Aviles | Dec 2, 2021 | Google, Google Merchant Center, Google Shopping, SEM
The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings. This new tool provides...
by Richard Aviles | Nov 29, 2021 | E-Commerce, ecommerce, Google Merchant Center, Google Shopping, Product Feeds
If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor....
by Richard Aviles | Sep 21, 2021 | E-Commerce Marketing, Google, Google Merchant Center, Google Shopping, Selling Online
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface. This move appears to take aim at simplifying the process of getting...
by Richard Aviles | Aug 3, 2021 | Google Merchant Center, Google Shopping, Product Data, Product Feeds
Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies – this time focusing on the MPN or Manufacturers Part Number attribute. Though not that all too surprising to see more policy changes for Google...
by Richard Aviles | Jul 20, 2021 | Buy on Google, Google Merchant Center, Google Shopping
Hey merchants! Heads up: if you are currently selling your products via Buy on Google (Google’s native checkout right on Google Shopping) then you NEED to log into Google Merchant Center and provide more business information as a result of the Arkansas Online...