by Richard Aviles | Sep 19, 2022 | E-Commerce Marketing, Facebook Dynamic Product Ads, Feed Optimization, Google Merchant Center, Shift4Shop
Sales & Orders has officially launched a native app integration available for download in the Shift4Shop app store. Sales & Orders’ powerful suite of feed management and Shopping ads optimization tools that have help thousands of eCommerce stores around...
by Richard Aviles | Feb 23, 2022 | Feed Optimization, Google Merchant Center, Google Shopping, Product Feeds
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail. Marketers can enter this new field...
by Richard Aviles | Dec 2, 2021 | Google, Google Merchant Center, Google Shopping, SEM
The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings. This new tool provides...
by Richard Aviles | Nov 29, 2021 | E-Commerce, ecommerce, Google Merchant Center, Google Shopping, Product Feeds
If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor....
by Richard Aviles | Sep 21, 2021 | E-Commerce Marketing, Google, Google Merchant Center, Google Shopping, Selling Online
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface. This move appears to take aim at simplifying the process of getting...
by Richard Aviles | Aug 3, 2021 | Google Merchant Center, Google Shopping, Product Data, Product Feeds
Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies – this time focusing on the MPN or Manufacturers Part Number attribute. Though not that all too surprising to see more policy changes for Google...