by Richard Aviles | Feb 23, 2022 | Feed Optimization, Google Merchant Center, Google Shopping, Product Feeds
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail. Marketers can enter this new field...
by Richard Aviles | Feb 4, 2022 | Google, Google Ads, Google Performance Max, Google Shopping
Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022. The shift is due in large part to the success they had over the most...
by Richard Aviles | Dec 2, 2021 | Google, Google Merchant Center, Google Shopping, SEM
The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings. This new tool provides...
by Richard Aviles | Nov 29, 2021 | E-Commerce, ecommerce, Google Merchant Center, Google Shopping, Product Feeds
If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor....
by Richard Aviles | Sep 29, 2021 | Google, Google Ads, Google Premier Partners, Google Shopping, Premier Partner Awards
Sales & Orders has been named a finalist in the Online Sales category for the 2021 Google Premier Partner Awards. This marks the 3rd consecutive year that we’ve been honored with this recognition, first for Shopping Innovation we won in 2018 than for...
by Richard Aviles | Sep 21, 2021 | E-Commerce Marketing, Google, Google Merchant Center, Google Shopping, Selling Online
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface. This move appears to take aim at simplifying the process of getting...