Google Introduces New Data Feed Field, Short Title, For Small Placements

Google Introduces New Data Feed Field, Short Title, For Small Placements

by Richard Aviles | Feb 23, 2022 | Feed Optimization, Google Merchant Center, Google Shopping, Product Feeds

Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail.  Marketers can enter this new field...
Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns

Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns

by Richard Aviles | Feb 4, 2022 | Google, Google Ads, Google Performance Max, Google Shopping

Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022.  The shift is due in large part to the success they had over the most...
Competitive Visibility Report Now Available In Google Merchant Center

Competitive Visibility Report Now Available In Google Merchant Center

by Richard Aviles | Dec 2, 2021 | Google, Google Merchant Center, Google Shopping, SEM

The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings.  This new tool provides...
Drive More Ecommerce Conversions On Google This Holiday Season With Our New Delivery Estimates Integration

Drive More Ecommerce Conversions On Google This Holiday Season With Our New Delivery Estimates Integration

by Richard Aviles | Nov 29, 2021 | E-Commerce, ecommerce, Google Merchant Center, Google Shopping, Product Feeds

If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor....
Sales & Orders Receives 3rd Consecutive Finalist Nod in the 2021 Google Premier Partner Awards

Sales & Orders Receives 3rd Consecutive Finalist Nod in the 2021 Google Premier Partner Awards

by Richard Aviles | Sep 29, 2021 | Google, Google Ads, Google Premier Partners, Google Shopping, Premier Partner Awards

Sales & Orders has been named a finalist in the Online Sales category for the 2021 Google Premier Partner Awards. This marks the 3rd consecutive year that we’ve been honored with this recognition, first for Shopping Innovation we won in 2018 than for...
E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center

E-Commerce Retailers Can Now Review And Create Google Smart Shopping Campaigns In Google Merchant Center

by Richard Aviles | Sep 21, 2021 | E-Commerce Marketing, Google, Google Merchant Center, Google Shopping, Selling Online

In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface. This move appears to take aim at simplifying the process of getting...
« Older Entries
  • Sando Spotlight: Taisha DeAza
  • Google Announces It Will Pause Ads That Exploit or Dismiss Russia-Ukraine War
  • Sando Spotlight: Rebecca Kender
  • Google Introduces New Data Feed Field, Short Title, For Small Placements
  • Google Announces Transition from Smart Shopping/Local Ads to Performance Max Campaigns
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