by Richard Aviles | Aug 30, 2021 | Bing Shopping, Feed Optimization, Google, Google Ads, Google Shopping, Microsoft
E-commerce and Shopping ads are practically synonymous these days with over 60% of all clicks in Google and over 30% of all clicks in Microsoft Bing being attributed to the popular ad type. This ever growing trend has led to a new reality in the world of...
by Richard Aviles | Aug 3, 2021 | Google Merchant Center, Google Shopping, Product Data, Product Feeds
Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies – this time focusing on the MPN or Manufacturers Part Number attribute. Though not that all too surprising to see more policy changes for Google...
by Richard Aviles | Jul 20, 2021 | Buy on Google, Google Merchant Center, Google Shopping
Hey merchants! Heads up: if you are currently selling your products via Buy on Google (Google’s native checkout right on Google Shopping) then you NEED to log into Google Merchant Center and provide more business information as a result of the Arkansas Online...
by Richard Aviles | May 27, 2021 | ecommerce, Google Shopping, PPC, Shopping Ads, Smart Shopping
Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals. Getting started with a Smart Shopping campaign is similar to your classic Manual CPC shopping campaign in almost every way. The...
by Richard Aviles | May 14, 2021 | E-Commerce, ecommerce, Google Shopping, Product Feeds
Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab. Just today, May 14th, a blast of notifications out to Merchant Center account owners and admins letting them know that...
by Richard Aviles | Mar 17, 2021 | Google Merchant Center, Google Shopping, Product Feeds
Google Merchant Center suspensions have been on a steady rise since COVID hit, and while some suspensions are seemingly “unavoidable,” there are some key steps you can take to not only prevent the majority of them, but of course also fix them as well. As...