by Richard Aviles | Mar 24, 2022 | Google, Google Ads
On Wednesday 3/23/22, Google began notifying users of their popular Google Ads platform that they will begin pausing any ads that it deems to exploit or dismiss the conflict between Russia and Ukraine. This is marks another step the search engine giant has taken...
by Richard Aviles | Feb 4, 2022 | Google, Google Ads, Google Performance Max, Google Shopping
Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022. The shift is due in large part to the success they had over the most...
by Richard Aviles | Dec 2, 2021 | Google, Google Merchant Center, Google Shopping, SEM
The Competitive Visibility Report, Google Merchant Centers’ latest open beta program, is now available for US e-commerce retailers using the platform and advertising products in Google with paid Shopping ads and with free listings. This new tool provides...
by Richard Aviles | Nov 19, 2021 | Black Friday, Cyber Monday, ecommerce, Google, Microsoft, Mobile Optimization, Product Data Feeds
It seems like just yesterday we were ringing in the New Year, and now here we are only short time away from the busiest days of the year for e-commerce. Yes, we’re talking about Black Friday and Cyber Monday, folks! And with the days fast approaching,...
by Richard Aviles | Oct 6, 2021 | CRO, ecommerce, Google, Microsoft, Snapchat, UX
A landing page in many cases represents the first interaction shoppers have with your website, and an opportunity to convert browsers into customers. Whether they are coming from shopping ads, social ads, an e-mail marketing campaign or any other marketing initiative,...
by Richard Aviles | Sep 29, 2021 | Google, Google Ads, Google Premier Partners, Google Shopping, Premier Partner Awards
Sales & Orders has been named a finalist in the Online Sales category for the 2021 Google Premier Partner Awards. This marks the 3rd consecutive year that we’ve been honored with this recognition, first for Shopping Innovation we won in 2018 than for...