Grow Your Holiday Sales With Microsoft Bing Shopping Ads

Grow Your Holiday Sales With Microsoft Bing Shopping Ads

by Richard Aviles | Oct 28, 2021 | E-Commerce Marketing, Microsoft, Microsoft Advertising, Microsoft Merchant Center, PPC

With the holiday season fast approaching, retailers are exploring ways to substantially expand their reach in a way that helps sales and doesn’t overly inflate their budget. Enter Microsoft Bing Shopping Ads. Since the beginning of the COVID-19 pandemic,...
Google Performance Max Campaigns Enter Beta Testing

Google Performance Max Campaigns Enter Beta Testing

by Richard Aviles | Jun 7, 2021 | Digital Marketing, E-Commerce Marketing, PPC, Selling Online, SEM

Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing. After being unveiled alongside several other new features in October 2020, Google’s Vice...
How To Get The Most Out Of Google Smart Shopping

How To Get The Most Out Of Google Smart Shopping

by Richard Aviles | May 27, 2021 | ecommerce, Google Shopping, PPC, Shopping Ads, Smart Shopping

Smart Shopping has made it easier than ever for retailers to effectively advertise their products on Google and achieve their sales goals. Getting started with a Smart Shopping campaign is similar to your classic Manual CPC shopping campaign in almost every way. The...
Maryland Passed A Digital Advertising Tax, Here’s What That Means For Ecommerce

Maryland Passed A Digital Advertising Tax, Here’s What That Means For Ecommerce

by Richard Aviles | Mar 4, 2021 | Digital Advertising, PPC, Taxes

On February 12th, 2021, Maryland became the first US state to pass a broad stroke digital advertising tax aimed at attempting to balance the equation between big tech influence and school funding. If this story sounds at all familiar then you likely have been...
E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns

E-Commerce Game Changer: Remarketing Audiences for Bing Shopping Campaigns

by Richard Aviles | Jul 8, 2020 | Bing Ads, Bing Shopping, E-Commerce, ecommerce, Microsoft Advertising, PPC, Remarketing, SEM

The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising. Over the course of the past few months, we have seen our merchants and advertisers serve...
Google Shopping: The Line Between Organic and Ads Becomes Less Blurry

Google Shopping: The Line Between Organic and Ads Becomes Less Blurry

by Richard Aviles | Jul 2, 2020 | E-Commerce, ecommerce, Google Shopping, PPC, SEM, Shopping Ads

Initially the change began only for mobile device shoppers back in November 2019, but as of June 30th, Shopping Ads have received more prominent Ad labeling on the main search results page. There was a time when consumers may have not even known that they were looking...
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  • Google Introduces New Data Feed Field, Short Title, For Small Placements
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