by Richard Aviles | Feb 23, 2022 | Feed Optimization, Google Merchant Center, Google Shopping, Product Feeds
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail. Marketers can enter this new field...
by Richard Aviles | Nov 29, 2021 | E-Commerce, ecommerce, Google Merchant Center, Google Shopping, Product Feeds
If anything, the pandemic has reinforced the role that delivery speed plays in the ecommerce purchase process: The latest research from McKinsey & Company indicates that when a retailer’s delivery speeds slip, almost 50% of customers will go to a competitor....
by Richard Aviles | Aug 3, 2021 | Google Merchant Center, Google Shopping, Product Data, Product Feeds
Google quietly released yet another somewhat substantial change for Google Merchant Center data quality policies – this time focusing on the MPN or Manufacturers Part Number attribute. Though not that all too surprising to see more policy changes for Google...
by Richard Aviles | May 14, 2021 | E-Commerce, ecommerce, Google Shopping, Product Feeds
Ecommerce merchants may start to see notices coming in that their products are no longer eligible for enhanced listings on the Google Shopping tab. Just today, May 14th, a blast of notifications out to Merchant Center account owners and admins letting them know that...
by Richard Aviles | Mar 17, 2021 | Google Merchant Center, Google Shopping, Product Feeds
Google Merchant Center suspensions have been on a steady rise since COVID hit, and while some suspensions are seemingly “unavoidable,” there are some key steps you can take to not only prevent the majority of them, but of course also fix them as well. As...