by Richard Aviles | Dec 7, 2021 | Facebook, Facebook Ads, Remarketing, Social Media Marketing
E-commerce as a whole can be unpredictable. There is one thing you can count on, though: even though there may be sales, there are people who will interact with your site and abandon their shopping carts. Winning back these shoppers and converting them...
by Richard Aviles | Jul 8, 2020 | Bing Ads, Bing Shopping, E-Commerce, ecommerce, Microsoft Advertising, PPC, Remarketing, SEM
The coronavirus pandemic has accelerated the e-commerce industry several years into the future, and merchants must be thinking about how to do the same with their advertising. Over the course of the past few months, we have seen our merchants and advertisers serve...
by Richard Aviles | Dec 18, 2017 | AdWords, E-Commerce, Google, Remarketing
Google’s Customer Match audience targeting just got even more comprehensive. Now, advertisers can remarket to known customers by phone number and mailing address in addition to the already existing targeting by e-mail address. This latest innovation is only available...