by Richard Aviles | Sep 21, 2021 | E-Commerce Marketing, Google, Google Merchant Center, Google Shopping, Selling Online
In what was a rather understated feature release, Google has made it possible for e-commerce retailers to create a Google Smart Shopping Campaign right from within Google Merchant Centers interface. This move appears to take aim at simplifying the process of getting...
by Richard Aviles | Jun 7, 2021 | Digital Marketing, E-Commerce Marketing, PPC, Selling Online, SEM
Google’s latest automated campaign type has been officially cleared for beta launch after successfully yielding positive results in early-phase close testing. After being unveiled alongside several other new features in October 2020, Google’s Vice...
by Richard Aviles | Apr 6, 2020 | coronavirus, covid-19, Digital Marketing, E-Commerce, E-Commerce Marketing, ecommerce, Google Shopping, Product Data Feeds, Selling Online
As we are approaching or basically in the “peak” of the coronavirus pandemic and spread of COVID-19 in not only our state but also our local community, we’ve continued to receive an outpouring of both questions and support from store owners. Being...
![Get Your Ecommerce Store Holiday Ready [2019]](https://salesandorders.com/wp-content/uploads/2022/03/blog-holiday2028129-1-1080x675.jpg?crop=1)
by Richard Aviles | Aug 28, 2019 | Black Friday, Cyber Monday, Digital Marketing, E-Commerce, E-Commerce Marketing, ecommerce, Email, Email Marketing, Mobile Optimization, PPC, Selling Online, SEM
While it may “only” be the end of summer, preparing your ecommerce business now for the impending insanity that is the holiday season couldn’t be more important than ever before. Consumer confidence has been growing at a substantial rate since 2016 according to The...
by Richard Aviles | Jul 23, 2018 | AdWords, E-Commerce, E-Commerce Marketing, ecommerce, Google Merchant Center, Google Shopping, PPC, Product Data Feeds, Selling Online, SEM
It was the major talk of the town for a few months this year: The EU’s incredible anti-trust case against Google, but more specifically how Google had to alter Google Shopping in the European market altogether. (You can read the exact details outlined in a memo...
by Richard Aviles | Mar 1, 2018 | CRO, Google, Google Shopping, Online Marketing, Selling Online, SEM
In today’s hyper competitive e-commerce environment, it’s no surprise that there are more searches in Google related to Conversion Rate Optimization than ever before. And while there are multiple layers to producing a good conversion rate, none are more important than...