by sando1100 | May 18, 2022 | Uncategorized
In honor of Asian American and Pacific Islander Heritage Month, we celebrate the entrepreneurship of an Asian-owned business that has seen great success with Sales & Orders, Sleekshop.com. In 1997 Andrew Ngo founded Sleekshop.com from his garage. As a self-taught...
by Richard Aviles | Apr 21, 2022 | Sando Spotlight
Since joining the team in 2021, Taisha DeAza has not only helped her many clients succeed, but has been an integral part in the growth of the Sales & Orders company culture. Taisha brought 6 years of marketing experience with her when she became a member of our...
by Richard Aviles | Mar 24, 2022 | Google, Google Ads
On Wednesday 3/23/22, Google began notifying users of their popular Google Ads platform that they will begin pausing any ads that it deems to exploit or dismiss the conflict between Russia and Ukraine. This is marks another step the search engine giant has taken...
by Richard Aviles | Mar 17, 2022 | Sando Spotlight
Here at Sales & Orders, we define ourselves not only by our software and services, but by the team of people who help make our company, culture and retailers succeed. With this in mind, we’re beginning a series of Employee (Sando) Spotlights that will...
by Richard Aviles | Feb 23, 2022 | Feed Optimization, Google Merchant Center, Google Shopping, Product Feeds
Google has added a new Short Title field to their Merchant Center Product Data Feed Specifications, opening the door for further enhancement of smaller, more browse-y placements, like Discovery ads or Shopping ads for G-mail. Marketers can enter this new field...
by Richard Aviles | Feb 4, 2022 | Google, Google Ads, Google Performance Max, Google Shopping
Google has announced they will begin transitioning advertisers on their platform who run Smart Shopping and Local campaigns into the new Performance Max campaigns starting in April of 2022. The shift is due in large part to the success they had over the most...
by Richard Aviles | Jan 28, 2022 | Uncategorized
As an eCommerce store owner or marketer, data should always be at the forefront of your decision making. Google Analytics has set the standard for website data collection for years now, and has taken it a step further with their newest property type, which...
by Richard Aviles | Jan 14, 2022 | Bing Merchant Center, Microsoft, Microsoft Advertising, SEM, Shopping Ads
When eCommerce retailers are looking to get their products in front of searchers online, many will default to Google Shopping. And although Google still leads the pack in overall market share, you’re severely limiting yourself by not also considering Microsoft...
by Richard Aviles | Jan 7, 2022 | Bing Shopping, Digital Advertising, E-Commerce, Microsoft, Microsoft Advertising, SEM
In recent years, Microsoft has taken major strides in improving their ad interface and delivery system, making it more user friendly, responsive and above all else, fresh. That’s why so many digital marketers now consider the platform to be a can’t miss...
by Richard Aviles | Dec 7, 2021 | Facebook, Facebook Ads, Remarketing, Social Media Marketing
E-commerce as a whole can be unpredictable. There is one thing you can count on, though: even though there may be sales, there are people who will interact with your site and abandon their shopping carts. Winning back these shoppers and converting them...
