How BB Wheels Raced To The Finish With Facebook Product Ads

%
Increase in profitable ad revenues
%
Growth in 30-over-30 sales from ads
%
30-over-30 growth in Facebook conversions
To Date Return on Facebook Ad Spend

BB Wheels
Family-owned and operated since its founding in 2010, BB Wheels specializes in delivering wheels, tires & vehicle accessories anywhere in the lower 48 states. Their goal is a simple, yet impactful one: small-town personal service with high-quality products at prices that our big city competitors can’t beat.
BB Wheels had a somewhat, non-traditional start in the ecommerce world but one that has allowed them to remain on point when it comes to being operationally efficient and numbers driven in all decision-making processes.
“While the return on ad spend alone has been absolutely impressive, our account manager’s customization has proven to deliver even as we have just gotten started.”

Dean Goebel
President, CFO, COO.
The Campaign
Multi-stage targeting allowed BB Wheels to reach customers at each step in the funnel

Key Audiences
Campaigns were created using audience segments for Prospecting, Retargeting, and Lookalike
Machine Learning
By relying on AI, BB Wheels' Facebook campaigns targeted the right shoppers at the right times
Why it all worked
A 3-prong approach to audience targeting combined with machine learning

“We couldn’t be happier with the results of our campaigns. Our account specialist Arthur has given us a winning strategy that we can rely on day after day.”