Bicycling Magazine’s Top Voted Store Crushes Google Shopping
Growth in year-over-year store visitors
Increase in YoY conversions
Reduction in overall wasted ad costs
Boost in year-over-year revenue
Brands Cycle & Fitness
Owner Dan Sirota already had an established brick-and-mortar business that he knew could be just as if not more successful online. Without a dedicated in-house marketing team, he sought out quite a few agencies early on to help grow the new E-Commerce venture.
Not having the full picture when it comes to Google Shopping campaign performance can be lethal to sales and revenue. Brands Cycle was in need of something more than just your run-of-the-mill marketing agency. “We were essentially flying blind,” said Dan.
“In the early days of Brands Cycle we used to jump from agency to agency but never found the right fit for our Shopping campaigns, until we found Sales & Orders. Now after a year working with their team, we consistently see a ten times return on our ad spend each month. Sales & Orders is committed to helping us succeed online.”
Owner, President, Extreme Kartz Corp.
Dan shifted from agency to agency looking for the right fit for their Google Shopping campaigns
Cycling through different agencies left Dan with Shopping campaigns that were almost too far gone to be salvaged and restructured
Lacked Campaign Diversity
Although Google Shopping was a main focus, previous agencies had neglected to expand into other advertising types such as text ads
Why it all worked
It was the human touch that really made the difference
“It has been a phenomenal eight years and running, a complete night and day difference compared to where we were in the beginning.”