ENJUKU RACING’S HIGH OCTANE, YoY REVENUE GROWTH
Increase in year-over-year conversions
Boost in Shopping ads-only revenue YoY
Increase in year-over-year Return on Ad Spend
Reduction in year-over-year Cost to Convert
Enjuku Racing Parts
Established in 1999 Enjuku Racing Parts began by specializing in aftermarket performance racing parts for Nissan 240SX and SR20DET. Known the world over for their knowledge and industry-leading expertise, Enjuku has since expanded to other makes and models including BMW, Ford, and Honda.
Ken Harrison, owner of Enjuku Racing LLC, has relied on the resolve and expertise of the Sales & Orders team for over four years. Very evident through the entirety of 2016, their first year working with us, Enjuku saw major improvement in revenue and return on ad spend while spending less money than in 2015.
Ken saw that, on his own, his costs in Google Shopping were far outpacing the revenue his ads were generating
Low Advertising Inventory
Plagued by the lower than desired ROAS, it was difficult for Ken to justify growing his available inventory to advertise using Shopping campaigns
No In-House Marketing
It wasn't long before Ken realized that Google Shopping required too much time and effort to manage, especially since he had a business to run
What made it possible
A quick transition and ever-vigilant Shopping specialists
“Sales & Orders has been an absolute pleasure to work with in every way possible. Their customer service is top notch and they have helped our business grow tremendously”