MORE CHEER FOR NY’S ULTIMATE CHRISTMAS SHOPPING DESTINATION
Growth in year-round revenue from Google Shopping
Reduction in the Average Cost-Per-Click in campaigns
Increase in Shopping ad impressions per dollar spent
Growth in new shoppers purchasing from their online store
House of Holiday
The Ultimate Christmas Shopping Destination, was originally limited to their prime time seasonal selling period and was facing a number of obstacles in increasing revenues beyond that small window even with Google Shopping already running.
Seasonally-driven E-Commerce businesses often experience more than the common growing pains of other verticals. House of Holiday already had strong performance throughout their primary selling period. What they needed was a way to break down those barriers and understand what was really going on in their Shopping campaigns.
There were some distinct pain points to address so House of Holiday could maintain a steady stream of sales throughout the year
Lacked Key Optimizations
Not only did House of Holiday need a quality product feed, they were also trailing behind on the then growing popularity of mobile device shopping
While a national presence was crucial, House of Holiday was not capitalizing on the local market enough
Why it all worked
It came down to leadership, expertise, transparency, and proactive management
“With Sales & Orders, I had a dashboard that I could access at any time so I could know which products were hot sellers and which were duds”