Conversions Soar For Maryland Pride-Inspired Route One Apparel
Increased quarter-over-quarter traffic
Boost in Shopping ad visibility
Growth in new ad conversions
Jump in quarter-vs-quarter revenue
Route One Apparel
Route One Apparel's story starts in the state of Maryland, where founder Ali von Paris launched the e-commerce store from humble beginnings in her dorm room at the University of Maryland. The brand immediately sky rocketed in popularity, selling apparel that features the state flag and other iconic symbols of the state.
With the help of Sales & Orders, Route One Apparel has been able to drastically improve its already booming business by introducing Google Shopping into their marketing plan.
"I never realized how many sales opportunities I was missing until I worked with Sales & Orders" said Ali Von Paris
Thematic ecommerce businesses, especially apparel and accessories retailers often find it difficult to attract enough shoppers
Ali had not yet fully capitalized on some of the nuances of Google Shopping such as implementing RLSA or a refined negative keyword strategy
The keys to success
Customizing from top to bottom made the difference
“I am not only impressed with our sales growth but impressed with their team’s attention to detail and creativity when it comes to improving campaigns.”