ZGO Perfumery Sees Triple Digit Returns with Google Shopping
Improvement in Return-on-Ad-Spend
Increase in Conversion Rates
Reduction in Cost-to-Convert
Reduction in Average Cost-per-Click
ZGO Perfumery, an airy upmarket San Francisco boutique offering fragrances, scented candles & perfumed bath & body products had been running Shopping campaigns since late 2016, early on seeing a great spike in traffic much like many retailers who began adopting Google Shopping into their digital marketing at that time. While they oversaw their product feed on their own, they left the oversight of the advertising to an agency only to find dwindling performance over time.
The results? An inneffective and innefficient outlook on their Shopping campaigns.
“We had quite a bit of experience managing our own shopping feeds and campaigns but were feeling overwhelmed by the time required to properly maintain them.”
Much needed cleanup in ZGO's existing Shopping campaign structure and approach
Existing campaigns would need to be transitioned or scrapped due to a lack of proper structure
Still missing from the mix were important campaign optimizations that could have reduced waste
Why it all worked
The right approach and a dedicated eye on detail
“We were thrilled to find that, by working with Sales & Orders, we were able to achieve a much-improved cost per conversion ratio.”