House of Holiday

The Ultimate Christmas Shopping Destination, was originally limited to their prime time seasonal selling period and was facing a number of obstacles in increasing revenues beyond that small window even with Google Shopping already running. Seasonally-driven E-Commerce businesses often experience more than the common growing pains of other verticals. House of Holiday already had strong performance throughout their primary selling period. What they needed was a way to break down those barriers and understand what was really going on in their Shopping campaigns.

Niche, Seasonal Products Due to a lack of understanding of Google Shopping combined with the niche aspect of their product type, sales were limited and sporadic

Lacked Key Optimizations Not only did House of Holiday need a quality product feed, they were also trailing behind on the then growing popularity of mobile device shopping

Missing Hyper-Localization While a national presence was crucial, House of Holiday was not capitalizing on the local market enough

Why it all worked

It came down to leadership, expertise, transparency, and proactive management

• Saturated the local market with relevant, right-sized product ads
• A solid mobile experience allowed us to measure net profits across all device
• Artfully managed Google Shopping campaigns in the off-season expanded the sales window
• Larry could stay completely up-to-date on his account performance by simply logging into our app

“With Sales & Orders, I had a dashboard that I could access at any time so I could know which products were hot sellers and which were duds”