MORE CHEER FOR NY’S ULTIMATE CHRISTMAS SHOPPING DESTINATION

112%
Growth in year-round revenue from Google Shopping
31%
Reduction in the Average Cost-Per-Click in campaigns
224%
Increase in Shopping ad impressions per dollar spent
35%
Growth in new shoppers purchasing from their online store

House of Holiday
The Ultimate Christmas Shopping Destination, was originally limited to their prime time seasonal selling period and was facing a number of obstacles in increasing revenues beyond that small window even with Google Shopping already running. Seasonally-driven E-Commerce businesses often experience more than the common growing pains of other verticals. House of Holiday already had strong performance throughout their primary selling period. What they needed was a way to break down those barriers and understand what was really going on in their Shopping campaigns.

Niche, Seasonal Products
Due to a lack of understanding of Google Shopping combined with the niche aspect of their product type, sales were limited and sporadic
Lacked Key Optimizations
Not only did House of Holiday need a quality product feed, they were also trailing behind on the then growing popularity of mobile device shopping
Missing Hyper-Localization
While a national presence was crucial, House of Holiday was not capitalizing on the local market enough
Why it all worked
It came down to leadership, expertise, transparency, and proactive management
- Saturated the local market with relevant, right-sized product ads
- A solid mobile experience allowed us to measure net profits across all device
- Artfully managed Google Shopping campaigns in the off-season expanded the sales window
- Larry could stay completely up-to-date on his account performance by simply logging into our app
