Two Pet Dragons + A Love For Animals = Incredible Results

264%
MoM Revenue Growth
33%
MoM ROAS Growth
148%
Increased Traffic MoM
178%
Growth in Conv. MoM

Huds & Toke
What do you get when you mix a whole lot of love, two pet dragons, and a now multi-award-winning business idea? That's Huds & Toke for you! Founded by Russel and Emma Gibbons, Huds & Toke is on a mission to design, create, and manufacture the absolute best pet treats that Australia can offer. Inspired by their sons' imaginary pet dragons, aptly named Huds & Toke, and an unmatched fondness for pets and animals, Russell and Emma have built a company where every pet treat is designed specifically for the animal it is made for with natural ingredients and are made to the highest quality.

“We lacked the expertise in-house to accomplish our online sales and marketing goals. We spoke with a number of professional advisors of which Sales & Orders were one. However, they were the only ones to show genuine interest in our goals whilst presenting a clear passion for their own business and expertise.”
Russell & Emma Gibbons Owners, HudsandToke.com.au

No Presence
Though an amazing brand, Huds & Toke was nowhere to be found on vital digital shelf space
Lots of Questions
Without in-house marketing expertise, Russell and Emma weren't sure of the right plan and path
Competitive Market
Pet products and supplies is one of the most saturated and competitive verticals online today
What made it work
It really came down simply putting people first
- Unmatched, high quality pet treats
- Their Account Manager Rich, a fellow animal lover, gave it his all
- Expertly built and managed Shopping campaigns revealed vital data for future optimization
- Using Shopping campaign data to make strategic optimizations by leveraging Dynamic Search Ad campaigns
