Route One Apparel

Route One Apparel's story starts in the state of Maryland, where founder Ali von Paris launched the e-commerce store from humble beginnings in her dorm room at the University of Maryland. The brand immediately sky rocketed in popularity, selling apparel that features the state flag and other iconic symbols of the state. With the help of Sales & Orders, Route One Apparel has been able to drastically improve its already booming business by introducing Google Shopping into their marketing plan.

Minimal Ad History Ali had gotten Route One Apparel off to an excellent start, but advertising on Google wasn't something she was experienced in

Niche Offering Thematic ecommerce businesses, especially apparel and accessories retailers often find it difficult to attract enough shoppers

Missed Opportunities Ali had not yet fully capitalized on some of the nuances of Google Shopping such as implementing RLSA or a refined negative keyword strategy

The keys to success

Customizing from top to bottom made the difference

• Refined bidding through our groundbreaking approach to campaign structures
• Development and constant evolution of a balance between product types and seasonality
• Revelations garnered from our platforms tools to elevate negative keyword management to new heights
• Pulling the right levers at the right time and for the right reasons in Route One Apparel's RLSA audience segments

“I am not only impressed with our sales growth but impressed with their team’s attention to detail and creativity when it comes to improving campaigns.”